Scotch whiskey distilleries claim that, despite the ongoing economic crisis, demand for their wares is on the up. Scotch whiskey sales have held steady even while many other businesses have faltered. The increasing demand for Scotch whiskey in Asia is a contributing factor. According to manufacturers, demand is rising most rapidly in China and South Korea. Scotch whiskey’s popularity in these regions is helping to make up for falling sales in Europe.

Scotch whiskey distilleries are confident that global demand for their product will remain high in the years to come. They want to capitalize on this expansion by spending extensively on new manufacturing facilities and marketing campaigns.

What’s the Secret of Whiskey’s Success?

Scotch whiskey has been doing well for several different reasons. For starters, it’s a high-end item, thus it sells for a pretty penny. Because of this, its sales are less affected by economic downturns than those of competing alcoholic beverages.

Scotch whiskey, likewise, is reaping the benefits of shifting tastes. Consumers are ready to spend more on high-quality alcohol since they are drinking at home rather than in public. Millennials, who are more likely than any other generation to drink whiskey, are largely responsible for this shift.

The Scotch whiskey business is highly organized, and it has put a lot of money into advertising in recent years. The result of these efforts is that Scotch whiskey is rapidly becoming the most popular alcoholic beverage worldwide.

Scotch whiskey’s success has been so significant that it is largely responsible for an almost 20 percent increase in UK drinks exports to £7.6 billion in the year.

The Significance of the Secondary Market

Scotch whiskey, thanks in large part to the strength of the secondary market, has proven to be a durable commodity in recent years. Scotch bottles sold after production have ended make up the secondary market, an essential component of the business.

Rare and antique bottles of Scotch, which can fetch high prices on the secondary market, are sought after by collectors and investors.

Scotch is a popular commodity, and the secondary market for it is growing at auction houses and specialty stores. A bottle of Macallan 1926 Fine and Rare whiskey fetched a then-record £1.2 million at auction in 2019, beating the previous record by a significant margin. Scotch whiskey producers have weathered recent storms like Brexit and the US-China trade war thanks in part to a robust secondary market.

Sales of Scotch whiskey are likely to rise steadily over the next few years. The secondary market ensures that rare and vintage bottles of Scotch whiskey will continue to be enjoyed by collectors and investors for decades to come.

Scotch whiskey’s status as one of the world’s most popular alcoholic beverages continues unabated. The future of these legendary spirits is bright thanks to a robust secondary market and increasing demand.

As an Asset Class, Why Does Whiskey Do So Well?

Several factors have contributed to whiskey’s rise in popularity among investors, particularly good and rare whiskey. For starters, the growth of Asia as a major economic power has contributed to a sustained increase in the worldwide demand for whiskey over a long period. People in nations like China and India are willing to spend more money on luxury items since they are seen as a status signal.

Second, there is a limited number of people who could invest in this. While there are many important participants in the wine industry, only a few numbers in the world of premium whiskey. As a result, there will be less extreme price swings, making this a more reliable investment.

Quality whiskey is hard to come by because of the lengthy production time involved. Due to the scarcity of these bottles and the high desire for them, their prices have skyrocketed in recent years. Now might be an excellent moment to buy Scotch whiskey as an investment. Even while the market isn’t as robust as it was a few years ago, it’s surprisingly resistant to the effects of economic uncertainty.